Asghar Ali Perfumes Bahrain By ARA India

Company Profile


Asgharali Perfumes, founded by The Late Asghar Ali, is one of the leading brands in the world of Arabic perfumery. Rooted in the Kingdom of Bahrain, the brand is recognized for its innovation and impeccable craftsmanship. Asgharali has established itself as one of the leading manufacturers and retailers of perfumes with over 100 company owned and franchised retail outlets in the Middle East and South Asia and over 40 distributors worldwide.

Decades of research in the art and technique of extracting pure oils from natural substances helped the company to create a wide variety of attar and fragrances which are a blend of tradition and modernism. The product portfolio consists of Perfume sprays, Fragrant oils (attar), Skin care products, Toiletries, Incense burners (mubkhar), Aqua based fresheners, Oudh and Bakhoor.

Asgharali was launched in India officially at the Indian international trade Fair on November 2016 in New Delhi, under the umbrella of ARA. The brand was also introduced at the Professional Beauty Mumbai Exhibition, India, which was conducted in September 2016 in Mumbai.

With state-of-the-art technology and thorough knowledge of the essence of herbs, flowers and woods, Asgharali has been successful in formulating eastern mystique fragrances such as Dehn-Al-oud, Amber, Musk, Rose, Jasmine, Sandal and Saffron. These fragrances have tailored in numerous forms including natural concentrated oils, eau de toilette, eau de parfum and creams which sets as a benchmark of the brand. Asgharali has also diversified into western style perfumes to appeal to a wider variety of consumers.


Perfume Sprays by Asgharali are broadly categorized as Arabic Sprays and Western Sprays and fragrant oils which are made with variety of high quality essential solvents also have Arabic and Western categorization. Asgharli toiletries include cosmetics comprising of the customary solid perfumes and lotions with an edible oriental sensation.


The company is poised for continuous exponential growth with the development of partnerships with interested parties for global distribution, franchise and online sales. In order to keep pace with the ever changing trends in the market, the company continues to invest heavily in R&D to create new fragrances and attractive packaging. Asgharali strives to discover, develop and deliver fragrances from the best kept reservoirs.

About Ara:

ARA – style to all emotions, is a curated market and a hub for all exclusive international brands in the perfumery, cosmetics and fashion industry. The company is a standalone importer and distributor of Asgharali perfumes in India. With a vision to position Asgharali in the Indian market and the commitment of creating value for clients, ARA has spread its fame as a reliable supplier of Asgharali perfumes in India.

The company has successfully exhibited Asgharali in leading fashion and lifestyle exhibitions like Indian International Trade Fair (IITF), Adaah Lifestyle Exhibition, Wedding Vows and various Fashion Weeks. ARA has been successful in tapping states like Haryana, Punjab, Jammu & Kashmir, New Delhi, Rajasthan and Maharashtra for the sale of Asgharali products.

The perfumes are available at leading e-commerce portals like Amazon, Flipkart and Smitten. The products have hit also hit the local market and are available at renowned marketplaces and cosmetic retailers. The company visions to strengthen Asgharali market Pan India


AsgharAli Perfumes USP:


We strive to deliver a fragrance experience beyond expectations and further consolidate its position as a leading international perfumery brand. To keep up with ever-changing market trends, Asgharali implements stringent fragrances and quality standards to produce superior products that deliver value for money. All the brand collections adhere to a lifestyle philosophy featuring a distinctive brand signature. This ensures that we always stock the latest fragrances to cater for our wide range of customers.

  1. PERFUME SPRAYS: Designed to make necessary difference and nonverbally convey a lot about a person’s personality. Given the significance of perfumes in everyday apparel dress-up, our most luxurious perfumes not only sport mesmerizing fragrances but are bottled as beautiful as jewels. So, for the fine fragrance lovers we have most exclusive and gorgeously designed perfumes. Perfume Sprays are broadly categorized as Arabic Sprays and Western Sprays.
  2. FRAGRANT OIL: Our oils are made with a variety of high quality essential solvents, absolutes and extracts which are produced using 100% natural ingredients with an aromatic and traditional touch. We focus on producing the highest quality and best essences to craft fine oils. Our selections are carefully curated to reflect our penchant for exotic and beautiful essences. Fragrant Oils are broadly classified as Arabic Oils and Western Oils
  3. SKIN SERIES & TOILETRIES: Cosmetics comprising of the customary solid perfumes and the modern skin series create hysteria to engulf the lotion, ripple in its softness, be enchanted by its eternal fragrance and be tempted by its edible fruity sensation
  4. OUDH: A classic, pleasant aroma which is famous and the most highly regarded, which gives one of the most exotic and luxurious pleasures for the senses. We specialize in the art of combining sweet smells and soaking woodchips with the fragrance, which is flourishing today. 100% Pure Agarwood hand picked from remote corners of the world is yet another enticing odour for engulfing the curious individual.
  5. ACCESSORIES: Our Asgharali accessories collection will have you smelling delicious! Super scents will add the finishing touch to your super stylish look. These accessories include Burners, Candles, Charcoal etc.
  6. BURNERS: These burners feature intrinsic detailing and decoration. Fill your room with the delicate incense of Asgharali with its burners also called as Mubkhars.
  7. CANDLES: Scented, natural Asgharali candles. Burns clean, even, and true toscent for hours. Perfect as a gift, or for your own home.
  8. CHARCHOAL: The most traditional style of burning incense is to do so on top of a red-hot charcoal. Asgharali charcoal are self-lighting and long-burning charcoal tablets which can be used to burn resins, incense, powdered herbal blends or dried herbs. Incense that is sprinkled right next to the hot charcoal will release the fragrance slowly, produce less smoke, burn evenly and stay lit.


  1. AQUA BASED FRESHNERS: Discover the evocative fragrance of Asgharali offering variety of air fresheners delighting your senses with its scent. Defined as Asgharali Attar Manzil, these air fresheners are designed to give out weeks of constant and effective fragrance, brightening your home to create a welcoming atmosphere at any time of the day, target odors on the spot and freshen rooms with the scent.


Global Potential

Global Potential The luxury industry has witnessed tremendous growth over the past several decades and is projected to outpace all other retail formats for the foreseeable future. The Asgharali brand has been in the forefront of the retail business since starting its operations in 1924. Asghar Ali aims to grow across the GCC and internationally, serving multicultural middle-to-high end income customers. Become a distributor and take the opportunity to be a part of the Global Perfume Industry which is peaking towards being a USD 45 Billion Dollar a year business with the Middle East market playing a vital role in the sales surge.

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